Expand your customer base with a new competitive edge

The speed of technological advancement is rapidly accelerating. In only 30 years since the worldwide web was made public, it has grown to 5.1 billion active internet users today. Since its first sale in 1983, there are now more than 18,2 billion mobile phone devices in 2025. When it comes to the world’s data, 90% of information was created between 2019 and the present.

While innovative technology has various benefits for numerous industries, such as increased efficiency, enhanced communication, greater convenience, increased productivity, improved education, and access to cost-saving digital tools and information, it also creates a constant challenge for organisations.

Technology obsolescence, which is when a product or service becomes obsolete due to newer technology, is a growing concern. According to the 2024 Lifecycle Management Report:

• 71% of organisations say their network assets are mostly ageing or obsolete.
• 80% of organisations agree that inadequate or outdated technology is holding back organisational progress and innovation efforts.
• 94% of C-suite executives believe legacy infrastructure is greatly hindering their business agility.

The impossible task of keeping up with tech

Purchasing and replacing IT assets across an entire organisation every time technology advances simply isn’t a realistic option. Apart from the severe strain such an IT strategy places on the organisation’s available cashflow, finances are being invested in depreciating assets.

As a result, an increasing number of enterprises are aligning their technology approach to their business strategy needs by integrating an IT asset rental finance solution into their businesses.

The benefits of an IT asset rental finance solution not only include protection against technology obsolescence, but having operational flexibility, conserving capital, reducing equipment value risk, and ensuring more budget control.

Start capitalising on an untapped market

While RentWorks Africa has been providing these types of solutions to customers across industries such as auditing, law, banking, customer service, pharmaceutical, mining and many more for over 25 years, this leading asset finance specialist has gone a step further.

By creating what is called an outsourced rental partnership, RentWorks partners can offer their customers a one-stop IT asset shop. This type of unique partnership enables RentWorks partners to offer financing and:

• Close bigger sales with lower lease payments
• Offer total IT solutions that are simplified
• Increase profits and avoid price discounting
• Reduce ‘sticker shock’ of an acquisition
• Build a portfolio of financing customers
• Monitor equipment and services needs on an on-going basis
• Maintain account and asset control

This is all possible because a RentWorks outsourced rental partnership enables you to tap into the years of specialist expertise and industry know-how, while receiving ongoing support and guidance on how to accelerate your sales.

Adding new up-sell opportunities and encouraging technology upgrades for your existing customer base and attracting new customers with a more extensive offering empowers your organisation to capitalise on an untapped market that is growing exponentially.

Reach out to RentWorks Africa today to find out more about an IT outsourced rental partnership and start offering leasing to every customer that walks through your doors. Visit the RentWorks website for more information or give us a call on +27 11 549 9000 (South Africa) or +264 61 229 226 (Namibia).